Joanne De Laurentiis, Former President and CEO of the Investment Funds Institute of Canada (IFIC), is appointed to the Board of Advisors of PEAK Financial Group

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Robert Frances, Chairman and CEO of PEAK Financial Group, is pleased to announce that Joanne De Laurentiis has been appointed as a member of PEAK’s Board of Advisors. In that capacity, Ms. De Laurentiis will provide high-level strategic advice to the firm’s management.  

“This year, in addition to proudly marking our 25th Anniversary, we are delighted to surround ourselves with highly experienced professionals. Adding Joanne to our Board of Advisors will enable us to benefit from her vision and extensive expertise as we continue to invest in the future of Independent Advice while innovating and taking advantage of the major changes facing our industry,” Mr. Frances stated. “Whether we are talking about financial advice, fundamental changes to Financial Advisors’ compensation or innovations to equip Advisors so that they can serve their clients more effectively, I firmly believe no player is better positioned than PEAK. This is the perfect time to build on the strengths of our Board of Advisors and to continue our growth across Canada,” he added. 

With more than 30 years of experience in the financial services sector, Joanne De Laurentiis is recognized and respected in the financial community as a strong leader. As President and CEO of the Investment Funds Institute of Canada (IFIC) for more than 10 years, Ms. De Laurentiis played a key role in ensuring industry players and regulatory bodies recognize the value of advice in the best interests of investors. She was also President and CEO of the Interac Association and Acxsys Corporation, and President and CEO of the Canadian Credit Union Association (CCUA).

"I appreciated and benefitted greatly from Robert Frances' wise counsel when he served as Chairman of IFIC’s Board of Directors 10 years ago. I am delighted to have the opportunity to now make a contribution to PEAK's continued strong growth and development as an independent and innovative full service dealer", Ms. De Laurentiis said.  "It will be very rewarding to have a front row seat to observe how well PEAK's commitment to excellence supports its superb network of Advisors to provide Canadians with the financial guidance and advice that research shows they benefit from and so clearly need to build wealth", she added.

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